The iPhone 12 Pro Max is a smartphone designed and marketed by Apple Inc. With the iPhone 12 Pro they are the flagship smartphones in the fourteenth generation of the iPhone, succeeding the iPhone 11 Pro and iPhone 11 Pro Max. They were unveiled alongside the iPhone 12 and iPhone 12 Mini at an Apple Special Event at Apple Park in Cupertino, California on October 13, 2020, with the iPhone 12 Pro being released on October 23, 2020, and the iPhone 12 Pro Max on November 13, 2020.
Major upgrades over the iPhone 11 Pro and iPhone 11 Pro Max include the addition of 5G support, the LiDAR sensor, ProRAW (DNG) allowing high quality lossless 12bit image capture in the native photos app with the use of the new DNG v1.6 specification, the introduction of the MagSafe wireless charging and accessory system, the Apple A14 Bionic system on a chip (SoC), high-dynamic-range video Dolby Vision 10bit 4:2:0 4K video recording at 30 or 60 fps, larger 6.1-inch and 6.7-inch displays on the iPhone 12 Pro and iPhone 12 Pro Max, respectively, and the move to a base capacity of 128 GB from the prior base capacity of 64 GB, while retaining the other storage capacities of 256 and 512 GB.
It is the first major redesign since the iPhone X, similar to that of iPad Pros since 2018 and the 4th-generation iPad Air. The iPhone 12 Pro and 12 Pro Max feature a flat chassis, a design seen with the iPhone 4 through the iPhone 5S and the first generation iPhone SE. The notch size is similar to previous models. The bezels are around 35% thinner than the iPhone 11 Pro and previous models. The new design also comes with Corning Inc’s custom ceramic-hardened i.e glass ceramic front glass, "Ceramic Shield", while the back retains the previous generation of Corning Inc's custom Dual-Ion Exchange strengthened glass. On the back is the same three-camera configuration found on the iPhone 11 Pro, but with larger apertures and an added LiDAR scanner.
The iPhone 12 Pro and 12 Pro Max is available in four colors: Silver, Graphite, Gold, and Pacific Blue. Pacific Blue is a new color replacing Midnight Green, while Graphite is a renaming of Space Grey.